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There is a fine line between creating a brand awareness as a business professional
who cares about their clients and prospects, verses an individual who is only interested in marketing themselves and their service or products.  Focusing on building stronger relationships through appreciation and care ultimately results in a givers gain philosophy with repeat and referral business. One must however be genuine in this endeavor. Here is an excellent example:

I received a Happy Birthday email from my dentist’s office. Here’s ...

Building long-term relationships with clients and prospects is essential to the success
of any business. Long-term clients are more likely to feel satisfied, welcome the opportunity to refer others to you, and purchase additional products and services from you. Your prospects view you as a business professional who takes interest in building a long-term relationship of service when you take time to take interest in them.

Here are ...